UK Trade Marketing & Activation Manager

UK Trade Marketing & Activation Manager

Bromley

Lakeland Dairies Co-operative Society Limited (The Group) is the second largest dairy processor on the island of Ireland. The business is complex and ambitious with a milk supply pool of 2 billion litres of milk, drawn from over 3,200 family farms across 16 counties.

Applications are invited for the above position to work as part of our Trade Marketing Team in our Bromley office.

The opportunity:

Are you a commercially minded marketing professional with a passion for building brands and driving growth? We are looking for an ambitious and proactive marketer to lead the development and execution of our trade marketing and brand activation strategy across the UK Foodservice market.

In this influential role, you will work collaboratively across our Foodservice and Consumer Foods Division to develop and deliver impactful brand plans that support the growth of both National and Independent customers. Combining strategic thinking with hands-on execution, you will ensure all marketing activities align with our business objectives, strengthen our market presence, and drive commercial success.

Building strong relationships with key on-trade customers and internal stakeholders will be central to your success. With confidence, energy, and determination, you will identify opportunities to showcase our brands, deliver engaging activation campaigns, and support the achievement of ambitious sales and growth targets.

What success will look like:

• Develop and execute UK Trade Marketing and Brand Activation plans aligned to annual business objectives and long-term growth strategies.
• Implement category and brand plans across Foodservice channels, monitoring performance and optimising activities to maximise results.
• Build a strong understanding of UK market trends, customer needs, and end-user insights to ensure campaigns remain relevant and impactful.
• Lead the planning and delivery of integrated marketing campaigns across digital channels, including website, CRM, social media, events, and trade shows.
• Manage the UK activation budget, ensuring effective investment across campaigns, events, sponsorships, branded assets, and commercial initiatives.
• Create and deliver compelling marketing collateral and brand assets to support new product launches, customer engagement, and sales growth.
• Partner closely with Sales, Category Marketing, Commercial, Finance, IT, and external agencies to deliver best-in-class marketing programmes and activations.
• Act as a brand ambassador and guardian of brand standards, ensuring consistency across all communications while strengthening industry partnerships and brand presence within the UK Foodservice sector.

What you will bring:

• A 3rd level qualification in Marketing, Business, or a related discipline.
• Experience in a UK Foodservice marketing environment with a strong understanding of channel strategy, national accounts, and on-trade customers.
• Proven success in Trade Marketing or Brand Activation, delivering annual plans that generate measurable ROI.
• Strong brand marketing experience, including campaign development, activation, and content creation.
• Excellent project management skills with the ability to manage multiple priorities, budgets, and deadlines.
• Strong communication and stakeholder management skills, building effective relationships internally and externally.
• Commercially minded, confident, and tenacious, with the ability to identify opportunities and drive growth.

Experience in the dairy industry and with UK Foodservice trade show planning and implementation while not essential would be considered advantageous. The role requires a self-starter prepared to travel as required who enjoys a breadth of cultural diversity and with a passion for food and drink and creating positive connections.

If you have the necessary skills and attributes to meet this exciting opportunity in a dynamic, high volume and fast-moving business, we would be delighted to hear from you.

Application Process:

To apply for this role, please complete our online application process by no later than Monday 16th November 2026.

Lakeland Dairies Ltd is committed to having an inclusive workplace where every employee feels they belong. If you require accommodations to be made during the recruitment process or have questions relating to accessibility, please contact us at careers@lakelanddairies.com

We are committed to equality and believe in building a diverse organisation that is representative of and responsive to the needs of our customers and stakeholders.

A NOTE FOR RECRUITMENT AGENCIES:

We prefer to hire people directly, but we do have a preferred supplier list for when we need a helping hand. We'll be in touch directly if we need you!

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